Includes bibliographical references (page 252-253) and index.
Formatted Contents Note:
The designportfolio : What is a portfolio? ; The traditional portfolio ; The digital portfolio ; Diversity of portfolios ; Academic portfolios ; Professional portfolios ; Knowing your audience ; Potential markets and career options ; A self-analysis -- Employment and promotional strategies : Finding the right firm ; Web 2.0 ; Contacting designers ; Branding identities ; The résumé ; The cover letter -- Gathering materials : Typical contents ; Organizing content by project ; Collect, select, connect, reflect, and refine -- Digital imagery : Pixels and resolution ; Digital production tools ; Color systems ; Image distortion ; Raster versus vector ; Identifying digital formats ; Compressing files ; Scanning flat work into digital format ; Photographing your work ; Enhancing your images in Adobe Photoshop -- Organizing your portfolio : Multiple forms of your portfolio ; Creating a storyboard ; Portfolio components ; Quantity versus quality ; Ownership of design work -- Portfolio layout : Design elements and principles ; Graphic layout principles ; Psychology of color ; Text ; Physical size and layout -- Printed portfolio formats : Printed presentations ; Book portfolio ; Adding a case ; Portable document format files -- Digital portfolio formats : Optimizing for the Internet ; Creating audio files ; Adding video files ; Laptop and desktop presentations ; Web-based presentations ; CD and USB presentations ; Mobile device presentations -- Evaluating and presenting your portfolio : Self-evaluation ; Peer review ; Professional critique ; The interview ; Securing the job -- A continual portfolio process : Deterioration over time ; Physical storage ; Digital storage ; Continually updating your portfolio.
"Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of DesignPortfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career"--